Internationally renowned Jackman, famed for his performances in recent Hollywood films such as Australia, X-Men and Wolverine, stars in this spectacular TV ad to launch his three-year partnership with Lipton Ice Tea, one of the world's leading iced tea brands.
"Tokyo Dancing Hotel" was filmed in Rio de Janeiro, Brazil, earlier this year and capitalizes on Jackman's highly praised acting, dancing and performance talents. It shows Jackman's character looking tired and alone until he takes a sip of Lipton Ice Tea and his mood is instantly transformed and uplifted. The actor skillfully dances through various rooms in a luxury hotel, with hotel staff and guests joining him and mirroring his energetic moves.
Hugh Jackman commented: "I was thrilled when Lipton Ice Tea approached me with the 'Tokyo Dancing Hotel' script because it is a high-energy, positive script that incorporates many of the dancing and performance skills I have developed as an actor. The execution of the script was a collaborative process between Lipton Ice Tea, the director [Michael Gracey], the choreographer [Ashley Wallen], and me. It was a wonderful opportunity for me to have more creative input and involvement."
Michael Gracey, director of "Tokyo Dancing Hotel," commented: "It's great when you can take a script and think about how you can make it unique to the brand, in this case Lipton Ice Tea. For 'Tokyo Dancing Hotel', you see an image of Hugh Jackman dancing on water with two Japanese girls in a rooftop garden, and that single image becomes iconic and something that people will always reference back to Lipton Ice Tea. I love when you get the opportunity to do that."
Ashley Wallen, choreographer of "Tokyo Dancing Hotel" said: "When discussing the idea behind the choreography for 'Tokyo Dancing Hotel' we wanted to get a bit of comedy in there. We have referenced iconic choreography like Bob Fosse's, alongside comedic influences, and used Michael Jackson influenced moves for other scenes to bring a mixture of different styles together."
The "Tokyo Dancing Hotel" spot forms part of Lipton Ice Tea's global "Drink Positive" campaign, which launched earlier this year. The campaign includes a number of exciting activities involving Jackman, set to be announced later this year.
Jason Green, Chief Marketing Officer of Lipton Ice Tea, explained: "We're extremely excited about the new ad 'Tokyo Dancing Hotel', as it highlights the two key values of Lipton Ice Tea, which are positivity and optimism. Hugh Jackman is the perfect actor for this Lipton Ice Tea spot as he has such an upbeat attitude on life. We're very excited about the global plans and are looking forward to the additional activity with Hugh Jackman coming over the next three years."
For more information on Lipton Ice Tea please visit www.drink-positive.com
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SOURCE DDB Worldwide Communications Group Inc
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