Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today commented on material mid-quarter accomplishments for the company. As of August 31st, the company has recorded a 14% increase in year-to-date sales over 2008. This report also gives the company the opportunity to highlight some related accomplishments. First, over the course of the past 8 months the company has been building an ongoing relationship with a new international corporate client. We can now report that total revenues from this growing relationship have surpassed $250,000 this year as we continue to plan new outings for this year and beyond. To respond to this growing vertical market, we have increased our sales staff and established a dedicated corporate marketing division. This team of experienced sales people will focus exclusively on expanding our growing list of satisfied corporate clients.

This kind of growth in sales has resulted in our last 6 Racing Adventure dates being completely sold out. We're equally please to report that the next 6 Adventure dates on our calendar are sold out as well. As a result, we have expanded our fleet and have developed two complete Racing Adventure Teams which are available for running simultaneous outings at different race tracks. We recently ran our first double outings date and look forward to adding more dual outings to our existing calendar as circumstances warrant. A Racing Adventure Team consists of a fleet of race ready and safety tested NASCAR style racing cars, racing essentials such as racing suits and Hans Devices(C) plus all the accessories necessary to assure customer satisfaction.

Commenting, Tim Shannon, CEO of Dale Jarrett Racing Adventure said, "We're pleased that, by remaining focused on moving our core business forward and by providing the best adventures available on the market today, we have continued to expand our retail customer base while attracting new major corporate clients. Our corporate packages provide participants with valuable team building and experiential exercises that reward and inspire employees and affiliates in a way that no ordinary entertainment outings possibly can.

"As we continue to build racing adventure revenues, where you can drive former NASCAR stock cars around some of the most famous NASCAR tracks in the country, at speeds of up to 170 mph, we're also working to develop new profit centers and to expand our brand. Our WW II Adventure and our newest Firefighter Adventure set new standards of excellence for both realism and innovation." These adventures can be visited at http://WWIIAdventure.com and http://www.FireFighterAdventure.com. The Dale Jarrett Racing Adventure can be visited at http://www.RacingAdventure.com.

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

    Contact:
    Tim Shannon
    828-466-8837