Mr. Lopez, who, along with his role as director of ActionView International, is actively involved in the promotion and marketing of MatchFights events, including the premier September 25, 2009 broadcast, has already begun encouraging followers of his Twitter account to visit the event website, www.bkbfightclub.com and register to view the first fight. The first live event, which will be delivered in an interactive venue over the Internet to a global audience, will feature fourteen fighters from a broad fight background including MMA, Muy Thai, boxing and street fighting.
"Twitter and other social networking sites are just one part of MatchFights' comprehensive marketing and promotional strategy," commented Gary Nerison, chairman of ActionView International. "As we grow the brand, there should be no marketing channel that we will not utilize, including print, radio and television. Our core demographic is the fight fan, but there are countless ways to reach that audience as well as other sports fans who are not interested in the more traditional boxing or MMA products, but who will be drawn in by the unique elements of MatchFights events, including contrasting styles of the fighters and the interactive features of our live broadcasts."
Mr. Lopez said, "Having been at the world championship level of professional boxing as a fighter and now as a fight promoter, I understand the importance of effective promotion. I plan to use every appropriate resource at my disposal to bring attention to MatchFights events, and I hope anyone interested in the company or our events will follow my Twitter postings. They will range from updates on the pre-fight planning, updates on the event as they unfold and my thoughts after each event is concluded.
Fight fans interested in watching the MatchFights event live via the Internet can pre-register for $9.95 at www.bkbfightclub.com. Tickets for the event are available by contacting www.bkbfightclub.com and through several local retailers in Evanston. The pre-fight weigh in will be at 12:30 local time on September 25, 2009 at Suds Brothers Brewery located at 1012 Main Street in Evanston.
For this inaugural MatchFights event, all subscribers have their names entered into a drawing, and winners will receive a year of free subscriptions to MatchFights pay-per-view events. MatchFights is planning to hold its events approximately every 45 days, so winners will receive free pay-per-view subscriptions to 8 additional events throughout the year.
The company encourages shareholders and anyone interested in following the progress of ActionView International and its wholly owned MatchFights, LLC subsidiary to subscribe to the mailing list at www.matchfights.com.
About ActionView International, Inc.
ActionView International has completed its acquisition of MatchFights, LLC, which is now the focus of the company's operations. MatchFights, LLC and its BKB Fight Club property deliver live, high definition, pay-per-view events, including no-holds-barred, full contact fights, in an interactive venue over the Internet to a global audience. MatchFights intends to sanction events and ultimately create BKB champions that are recognized worldwide. The live events will have broad appeal and include elements of fighting, music, ring girl contests, and other live entertainment as part of the broadcast. The premier BKB Fight Club event will take place on September 25, 2009. For additional information about MatchFights and its BKB Fight Club, please visit www.matchfights.com or www.bkbfightclub.com.
Forward-Looking Statements
This release contains 'forward-looking statements' within the meaning of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be 'forward-looking statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated.
Contact:
ActionView International, Inc.
Investor Relations
951-200-4107
media@matchfights.com