The app enables iPhone or iPod touch users to tune in instead of zone out while passing time. With just a shake of the device, players select from "20 Random Questions," "Keep Going 'til I'm Wrong" or "Practice, Practice, Practice." Players can then choose from over a dozen categories, covering everything from sports trivia to geography, all drawn from HowStuffWorks.com's award-winning content.
"The Stuff to Rattle Your Brain App is the first of several seriously smart apps we are developing as part of our broader mobile strategy to help people engage their minds in a fun, offbeat way while using their beloved iPhone or iPod touch," said Kathryn Kelly, VP of Media and Marketing for HowStuffWorks.com. "Our popular podcasts already offer compelling and enlightening programming to users' devices. We are delivering an app that will entertain consumers while fulfilling our mission to make everyone just a little bit smarter."
Building on the success of the site's highly popular podcasts, which include "Stuff You Should Know" and "Stuff You Missed in History Class," HowStuffWorks.com is entering the mobile realm with interactive trivia. The Stuff to Rattle Your Brain App was developed through a partnership with CUBiC Digital, a company that designs, develops and delivers mobile content and applications.
A few samples for curious consumers include:
* It's true that only Thanksgiving surpasses Super Bowl Sunday for one-day food consumption in America. Find out more in: How the Super Bowl Works
* It's true that a blue whale's heart is the size of a small car and its tongue could hold 50 people. Find out more in: How Whales Work
* It's false that we add more bones as we get older. Find out more in: 16 Unusual Facts About the Human Body
If a player answers incorrectly, they can tap the innovative Multi-Touch user interface to "Find Out More," and be instantly connected to the HowStuffWorks.com article that answers the question. Competitive types can also see how their scores match up to other players in real time.
The Stuff to Rattle Your Brain App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/
Consumers also can access HowStuffWorks.com content through its new dedicated mobile site, which features top lists, blogs and quizzes on a variety of topics including electronics, auto, science, adventure, and health and beauty.
About HowStuffWorks.com
HowStuffWorks.com is an award-winning online resource that provides credible and easy-to-understand information and explanations for thousands of topics. The site has been recognized with multiple Webby Awards and has been prestigiously designated among Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In 2007, HowStuffWorks.com was acquired by Discovery Communications ( DISCA, DISCB, DISCK).
SOURCE HowStuffWorks.com