"The site boasts a clean design, better organization and improved navigation, all geared toward helping visitors find information quickly and easily," said Paul Jones, United Concordia Dental's e-commerce project director. "Fresh, relevant content, coupled with an improved ease of use, make our site a more effective and reliable source for all visitors."
New fonts, updated graphics and layouts, and user-friendly navigation make the site's content easier to find. The redesigned site uses flash animation and employs visual design techniques such as contrast, shape and colors, to direct users to key information.
In 2010, additional features will be introduced to improve the site's effectiveness, including enhancements to the self-service tools that provide users with information on dental claims, benefits, rates and more.
"Dynamic applications and tools help ensure that the site's users never find themselves more than two clicks away from the information they want," said Jones. "This is just another way we are demonstrating our commitment to delivering best-in-class products and services that meet customers' needs."
About United Concordia
United Concordia, headquartered in Harrisburg, Pa., is one of the nation's largest dental insurers, with nearly 8 million members worldwide and 2008 revenues of $1.4 billion. United Concordia has a companywide dedication and commitment to superior customer service, which is evident in the design, implementation, administration and servicing of its dental benefits programs. For more information about United Concordia products, visit www.unitedconcordia.com.
SOURCE United Concordia