Oregon Introduces Two New Scenic BikewaysJanuary 28, 2012
- Program now includes eight trails, nearly 600 miles of designated bikeways -
SALEM, Ore., Jan. 26, 2012 /PRNewswire/ -- The Oregon Parks and Recreation Department (OPRD) and Oregon Tourism Commission (dba Travel Oregon) announce two new state-designated scenic bikeways, bringing the total number of trails to eight, furthering Oregon's position as a premier cycling destination. The move comes after the Oregon State Parks and Recreation Commission formally approved the routes in a meeting yesterday.
The Covered Bridges Scenic Bikeway in Cottage Grove features an all-ages, all-abilities cycling experience. Perfect for families, this 36-mile route boasts six covered bridges, many of which are listed on the National Register of Historic Places. A mix of paved off-street, lakeside paths and low-speed Main Street riding provide diverse scenery and dining opportunities. The route passes Chambers Bridge, the only covered railroad bridge west of the Mississippi.
Beginning and ending in Bend's historic Drake Park, the Twin Bridges Loop Scenic Bikeway is rated "moderate," with varying levels of traffic and hills. Featuring 36 miles of intermediate terrain, the route promises breathtaking views of snowcapped mountains, rolling forests and high desert scenery. The Twin Bridges Loop gets its name from the two bridges that cross the Deschutes River along the route. Riders will pedal through the quaint town of Tumalo, a perfect rest stop to grab a bite to eat.
"Cycling and scenic beauty are both important components of Oregon's $8.7 billion travel and tourism industry," said Travel Oregon CEO Todd Davidson. "Being the first and only state in the nation to have developed a scenic bikeways program provides a strategic way for us to highlight the state's natural assets and cyclist-friendly communities, boosting local economies and creating jobs."
The bikeway program was launched in 2010 with the 132-mile Willamette Valley Scenic Bikeway. Five more were added in September 2011. The program is a partnership between Cycle Oregon, Travel Oregon, Oregon Department of Transportation and Oregon Parks and Recreation Department. Scenic bikeway designations are a community effort—led by local supporters—that showcase the "best of the best" road bicycle riding on existing roads and paved paths in Oregon.
"The Scenic Bikeways Program is an outstanding example of pioneering Oregonians working together to merge recreation, transportation and tourism to benefit the economy," said OPRD Bicycle Recreation Coordinator Alexandra Phillips.
For information on Oregon's scenic bikeways, itinerary ideas and ride inspiration, visit rideoregonride.com or go to oregonscenicbikeways.org for detailed maps and route descriptions.
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening economic impacts of the state's $8.7 billion tourism industry. www.TravelOregon.com
Oregon Parks and Recreation Department's mission is to "Provide and protect outstanding natural, scenic, cultural, historic and recreational sites for the enjoyment and education of present and future generations."It operates a system of State Parks , Historic and Natural Areas and manages a number of special programs including the Oregon Exposition Center , Scenic Rivers, Recreation Trails, Historic Preservation, and Ocean Shores. OPRD serves more than 40.2 million visitors per year.
SOURCE Travel Oregon; Oregon Parks and Recreation Department
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http://www.traveloregon.com
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Isme.com Launches Spring Summer CollectionJanuary 28, 2012
isme.com continues to be the online shopping destination for mature..."/>
LONDON, January 27, 2012 /PRNewswire/ --
isme.com continues to be the online shopping destination for mature style-savvy shoppers.
Redefining the shopping experience for women across the UK, isme is dedicated to delivering ladies fashion that empowers, gives confidence and captures the key trends of the season with a style and fit created for today's mature woman.
The SS12 isme collection has been designed by experts who truly understand the shape, size and style of today's modern mature woman.
The Savoir at isme collection offers trends to suit 'the woman you are now' and steers away from the 'one style fits all approach' often found on the high street.
All Savoir garments have been created on a special clothing block, which acknowledges that a woman's shape changes over time, with every piece designed to perfectly flatter and fit the isme women - whether she is a size 10 or a size 32.
The collection at isme also includes stylish footwear, jewellery and handbags to complete each look.
isme offers wearable ladies clothing trends that work for all occasions and ages. This season's tribal trend incorporates bold animal prints in classic and abstract styles, translated onto flowing maxi dresses, trench coats and intricately embellished tunics.
The safari look is also a key look this season with classic muted tones of taupe, beige and mustard making an appearance on this season's macs, relaxed palazzo pants, softly tailored shift dresses and structured jackets.
Go bold this season in block colours and bold prints; choose from striking jade green and fuchsia tailored dress suits or box blazers and tailored cigarette pants teamed with pretty sheer blouses all designed to create a lasting impression. Clashing oriental and tropical prints can also be found on stylish maxi and shift dress styles.
isme is known for its chic workwear collections consisting of sharp tailored dresses; detailed blazers; feminine pencil skirts and classic trousers in no-nonsense shades of white, navy, black and red. Team with designer-inspired tote bags and stunning stilettos to complete the look.
isme has something to suit every look and occasion this season and all at prices that won't break the bank.
For more information, cut out images and sample requests contact Lee Publicity on +44(0)20-7359-2288, email zoe@leepublicity.co.uk or audrey@leepublicity.co.uk
Notes to Editor:
Lynda Bellingham is isme's style ambassador and was chosen by isme's customers.
About Shop Direct:
Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa £1.7billion
• The Group has 5million active customers and employs around 9,500 people
• Shop Direct is the largest full price branded clothing and footwear retailer in the UK
• Shop Direct is the 2nd largest online clothing retailer in the UK
• Shop Direct is the 4th largest furniture retailer in the UK
• Shop Direct is the 4th largest sportswear retailer in the UK
• Shop Direct is the 5th largest electrical retailer in the UK
• Shop online at isme.com
• Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products
• Brands include Littlewoods, Very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe
SOURCE isme.com
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